Consumer analytics across various social media platforms

Challenges

Struggling to market ROI and lack of presence of a tool or platform to compare and make good decisions on the same.

Solution

Developed a modern native analytics platform in Azure that helped them to discover the consumer life cycle at a glance, from inquiry to sales.

Results

Enabled them in choosing the right social platform and optimized the marketing cost. Helped them to visualize ROI on marketing expenses using the social platform.