Client
The company is a leading manufacturer of high-performance boats, known for their exceptional quality and innovative designs. With over 50 years of experience in the industry, the company has built a loyal customer base and a strong reputation for excellence.
Industry
Manufacturing
Background
The Company has a loyal customer base, with many customers using its watercraft for competitive and recreational activities. However, the company recognized the need to provide a mobile application that could enhance the customer experience by providing a platform for customers to connect and access relevant information. The Connect mobile application would allow customers to connect, share their experiences, and access valuable features like weather updates and boat telematics.
Challenges
The main challenge was to build a mobile application that could provide a seamless and engaging user experience for Company’s customers. The application needed to be easy to use, visually appealing, and provide relevant and timely information to users. The company also needed to ensure the application was compatible with different mobile platforms and devices.
Solution
The company worked with a team of mobile application developers and UX designers to build the SAAS mobile application. The application was designed with a user-friendly interface that provided easy access to the platform’s features. The Connect mobile application was built with native mobile applications with features like push notifications, QR scanner, and camera features.
- The app is integrated with Mastercraft’s CRM, which provides the owner details, crew members, boat and dealer information and tracks the social events.
- The app is integrated with telematics services which provide the engine hours, engine health, battery health, and other boat’s real-time data.
Results
- The app helped to attract new customers and increased engagement with the company’s brand
- Improved customer satisfaction and loyalty
- Improved marketing of new launches