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Tag: mobility

Top 5 Reasons Your Business Needs a Mobile App

Posted on by Ces_creative

A whopping 83% of people worldwide own a smartphone, and 88% of their mobile usage is on mobile applications. Global mobile app revenues are expected to be more than $935 billion in 2023, with no signs of slowing down in the foreseeable future.

Undoubtedly, the mobile app market has witnessed accelerated growth and income over the years. Mobility is the new landscape of communication with customers and is a real extension of any organisation’s brand.

As a result, organisations now understand how vital it is to use mobile channels for effective customer engagement and for running their businesses efficiently.     

Nearly 48% of small and mid-sized businesses also use a mobile application to support their business. There are numerous reasons an app can be your ‘Knight in Shining Armour’ if you are a small to midsize company. Let us enumerate the top 5 on the list:

1. Scale & Compete

Every enterprise strives to scale their business, retain existing customers, and onboard new customers. A mobile app has tremendous potential to reach out to new horizons. It can be used as one of the trusted tools to explore new markets and to scale up existing business. A simple and conducive user experience can make a huge difference in adding new customers and retaining them. A mobile app can help to –

  1. Acquire untapped customers
  2. Explore new geographical markets
  3. Introduce & promote new products at a lower cost & faster time-to-market
  4. Improve brand awareness

2. Payment Options

A business mobile app will open up multiple payment options to your customers. Customers across the globe are well versed with mobile app payments. Mobile payments can –

  1. Save time to authenticate and make a payment
  2. Save processing fee on card payments
  3. Help in transparent bookkeeping
  4. Enable easy recurring payments

3. Digitize Paperwork

An app can become a platform to share and store necessary paperwork to streamline approvals and electronic authorisations, thereby improving customers’ experience. A mobile app with built-in capabilities like camera, virtual identification, e-sign, biometrics will make this whole process easier. Mobile app will – 

  1. Drastically reduce total processing time of applications, clearances, disbursements
  2. Digitize Invoices, purchase orders, license agreements & other contracts                                       
  3. Allow organised data to be consumed or to distribute without manual errors
  4. Reduce manual operational & logistical cost

4. Know Your Customers Better

An app provides rich insights about your customers – demographics, in-app behaviour, location. These customer insights can be leveraged towards –

  1. Developing new products and new channels 
  2. Understanding Products & Services Adoption
  3. Planning an Effective Sales & Marketing Campaign
  4. Optimizing the Marketing Budget & Improving Conversions
  5. Personalising Communication with your customers

5. Improve Operational Efficiency 

Operational efficiency is a critical part of any business, especially in the domain of Supply Chain Control. An app to streamline internal operations can –

  1. Automate & expedite the supply chain process
  2. Enable real-time operations tracking
  3. Seamless communication across the supply chain
  4. Alerts & notifications for administrative decisions & warehouse management

Plan a Mobile Application Suitable to your Business

By the end of this read, we hope you can relate the benefits with respect to your business needs, but a whole lot of questions might have arisen in your mind. 

Some of the basic questions you can ask yourself, while planning for an app –

  1. Can a mobile app add value to my business?
  2. What features and functions does my mobile app need?
  3. How much will it cost to design and develop an app? 
  4. Should I need an in-house development team or should I partner with a vendor to build it? 
  5. How do I plan the Go-to-Market Strategy?

To simplify things, we suggest you consult experts in the industry, who have a proven record to analyse and to recommend the right strategy for mobile applications. You may also get in touch with mobile application development experts from CES IT Pvt Ltd, who can assist you with the right strategy to assess and to implement mobile applications. 

A Mobile App for Bridging the Social Distance with Digital Life Stories

Posted on by Ces_creative

New ways of connecting human: Guided video creation and storytelling on a mobile phone

Nature vs culture

Man is a social animal that lives in a society with friends and family.  In nature, the animal world also lives in their own societies – herds and packs – but that world is different from the human society.  The animal world is governed by the law of survival of the fittest.  Whereas, in the human society the mighty takes care of the meek.  We, as a society, are wired to take care of people with special needs and those in vulnerable age group.

Pandemic and the vulnerable

When the Corona pandemic hit the world earlier this year, it seemed Charles Darwin’s theory of “Survival of the Fittest” might apply to the human society as well.  Governments around the world took swift action and locked down the economy.  They urged and even mandated people to severely restrict their movement.  With remote working and travel restrictions, the communities for senior living particularly got isolated.  While the physical isolation was aimed at reducing the risk of health hazard for the seniors, they getting distanced from their children, grandchildren and other relatives was emotionally challenging for them.  The relatives were also concerned about the well-being of their seniors.  As in remote working, zoom or other video conferencing tool was an available option for people to connect and handle their social responsibilities.  But this option was only slightly better than a having a conversation over phone.  It needed both parties to have time for each other at a common schedule.  A better and easier solution was needed for this problem.

“We, as a society, are wired to take care of people with special needs and those in vulnerable age group.”

Technology giveth hope

This is when the human society rises to the occasion and does something different – and so did one of software companies in the US with the help of CES.   When the distancing happened in physical contact, closing in happened with digital contact. This software company re-purposed the available technologies and pivoted its business offering to develop a solution that squarely addressed the situation the seniors were in.  They developed a new and a more memorable way to stay connected for the elderly and their families and be aware of each other’s well-being. 

Studio in a smart phone

They developed a SaaS based video creation app which the elderly could use to create and share videos of their daily mundane activities and mini adventures.  Delivered from the cloud, the mobile app turned out to be a digital playground for the elderly.  It was a studio in a smart phone that is amazingly easy to use.  It is a platform to stitch and broadcast real-time memories which the receiving relatives could watch at leisure.  This asynchronous mode of high-quality communication resulted in peace of mind for the relatives but more importantly a purpose in the lives of the elderly.  The elderly could now be creative and give wings to their expressions.  They could share their life status and receive responses and feedback from their children.  It resulted in better bonding with their digital-savvy grandchildren.

“CES helped re-purpose the available technologies to develop a solution that squarely addressed the situation the seniors were in during the pandemic. “

CES helped develop this SaaS based video capturing and sharing app to help the residents stay in touch with their loved ones.  Videos can be easily stored and replayed in the app allowing the families to conveniently revisit the captured and shared memories whenever desired.  But the app also helped improve the attractiveness of the community, which was a surprise bonus.  The community became more desirable and talked about by the future dwellers.  The property management looked good as well and, ultimately, the property value went up. 

“When the distancing happened in physical contact, closing in happened with digital contact.”

Other uses of this digital solution

This technology found its application in other use cases as well.  A similar app was developed to operate as a platform to commemorate the life of a departed soul.   People could use this mobile phone-based platform to collate and sequence the pictures of a person expired. They could use it to share an emotional digital obituary and sum up a life well lived, and sometimes, to mourn a life that was cut a bit short.  A funeral home can offer this platform as an app and improve its services significantly by making a somber social gathering a little less grieving.

Technology continues to support human evolutionary journey from sapiens to a more intelligent social being. The digital evolution reconfirms the existence of the spirit that makes us human and humane. 

CES stands with its clients and partners

CES continues with its endeavours of making life more humane and to fulfil its obligation to make the pandemic a little less painful for the society. For a conversation on how CES can help your customer and the communities with our intention and innovation, please contact us at sales@cesltd.com.