Harness real-time social data to design customized social media marketing strategies
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Measuring ROI on marketing dollars
With over 51% of the world’s population using social media, spending an average 144 minutes per day and exchanging 2.5 Exabyte of social data every second, social media has turned into a marketing powerhouse brimming with business, customer, and competitive intelligence.
To get noticed in the hyper-dynamic social media is not easy and traditional marketing methods do not work. Developing data-focused social media marketing strategies is the only way out.
Companies have begun to harness this real-time social data to design customized social media marketing strategies for various social media channels, such as Facebook, YouTube, Instagram, Twitter, etc., and for advertisement platforms such as Google Adwords, and for site performance using Google Analytics.
But, how do companies measure the ROI on marketing costs incurred on multiple social media channels?
Getting noticed in the hyper-dynamic social media is not easy and traditional marketing methods do not work.
The need for a data integration and analysis tool
A centralized data integration and analysis tool is the need of the hour. CES Ltd. has developed one such tool – Social Data Integration Utility (SDIU).
SDIU enables companies to measure the ROI of all social platforms on a single dashboard. This social data is collected and stored in relational format and easy to develop dashboard with any data visualisation tools to measure ROI and monitor the performance of each product across social media channels.
This solution provides both holistic and comparative analysis of all social platforms at a single glance. The utility is a ready-to-use application that offers both speed and customization without compromising on quality.
The schedulable ETL command in-line utility with multi-data support functions as an accelerator and provides both holistic and comparative analysis.
Key features of the OS independent utility
CES solution extracts and stores all social analytics data into a common repository. The technology stack used for this accelerator includes REST API, Graph API, Python, MS SQL Server, and a data-visualization software.
- Configurable – Easy and secured configuration of access details, log retention and notification
- Logging – Detailed local text logging for easy traceability and debugging
- Auditing – Detailed extract information in raw format on daily basis
- Self-Purging Logs/Audits – Based on configuration, logs and audit data got purged
- Email Notification – Supports to send the email about the run status
- Schedulable – Easy to configure in windows task scheduler and as a CRON job
CES’ Social Data Integration Utility solution empowers companies to achieve a holistic view of their social media platforms and customize their social media marketing initiatives in reaching out to targeted customers. For more information or a conversation on how CES can implement SDIU solution to help strategize social media marketing, please contact us at firstname.lastname@example.org. For additional perspectives on the benefits of the accelerator, refer to the blog – https://cesltd.com/blog/accelerating-the-social-iq-of-an-organization-using-bi-and-analytics/