Native mobile experience with telematics, CRM sync, and ownership data
A US-based boat manufacturer wanted a mobile app to deepen customer engagement beyond ownership by connecting users to boat data, shared experiences, and timely information on the go. CES developed a native iOS and Android app integrating boat telematics, CRM-based ownership data, and engagement features such as push notifications, QR scanning, and camera support, improving customer satisfaction, loyalty, and promotion of new launches.
Scroll down for the whole story
The Challenge
Engaging Mobile Experience for Owners
Telematics + CRM Data Integration
Cross-Platform Compatibility and Consistent UX
the client
Manufacturing (Marine / Watercraft)
Technology Stack
- Native mobile SDKs
- Telematics integration
- CRM sync
- Push notification services
- Middleware services
Solution Area
- Mobile Technologies | Connect Mobile Application
the impact
Higher Customer Engagement
Higher Customer Engagement
Stronger Promotion of New Launches
Attracted New Customers
The shift was owner-experience-led.
The result: connected, data-driven engagement.
The Need
The company had a loyal owner base across competitive and recreational use and wanted to extend the ownership experience to mobile. Leadership needed a single app where customers could connect, share experiences, and access timely information such as weather updates, boat telematics, and ownership details.
Challenges
- Seamless, relevant owner experience on mobile: The app needed to be easy to use, visually clean, and built around timely information that owners would actually return to.
- Integration of real-time boat telematics: Telematics services had to surface boat data such as engine hours, engine health, battery health, and other real-time readings inside the app experience.
- Cross-platform compatibility and consistent behavior: The application needed to work reliably across mobile platforms and devices without fragmenting the experience.
CES delivered a native mobile application designed for owner engagement and real-time data access.
- Native iOS and Android mobile application: Built a user-friendly interface to provide easy access to app features and a consistent experience across devices.
- Engagement features for everyday use: Implemented push notifications, QR scanner, and camera capabilities to support interaction and usability.
- CRM sync for ownership and relationship context: Integrated the app with the manufacturer’s CRM to surface owner details, crew members, boat and dealer information, and support tracking of social events.
- Telematics integration for real-time boat data: Integrated telematics services to provide engine hours, engine health, battery health, and other real-time boat information inside the app.
- Increased customer engagement by extending ownership experience to mobile
- Improved customer satisfaction and long-term loyalty through real-time access
- Enabled stronger promotion and visibility of new product launches
- Strengthened brand connection through connected, data-driven experiences