Mobile-first access with optimized video creation, rendering, and delivery
A USA-based personalized video SaaS platform needed mobile access to meet growing smartphone usage and improve on-the-go engagement. CES developed a native mobile app integrated with the cloud platform via APIs, adding video rendering, streaming, media import, and compression to improve usability, speed up creation, and support growth.
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The Challenge
Mobile Access to a Video-First SaaS Platform
Cross-Device Compatibility and Consistent UX
Multimedia Workflow Integration (Rendering, Streaming, Compression)
the client
Social Media / Video Engagement SaaS
Technology Stack
- Native mobile SDKs
- Custom APIs
- Video rendering modules
- Media compression tools
Solution Area
- Mobile Technologies | SaaS Mobile App Development
the impact
Improved User Experience
30x
Faster Video Creation
25%
QoQ New Sales Growth (Initial Phase)
Expanded Platform Accessibility on Mobile
The shift was mobile-first-led. The result?
Faster creation, smoother engagement.
The Need
The company had a strong cloud-based platform supporting sales, marketing, recruitment, and personalized video engagement. As mobile usage grew, leadership needed a native app that could extend platform access to smartphones/tablets, support video-heavy workflows, and help users manage relationships and engagement on the go, without sacrificing performance or usability.
Challenges
- Seamless Mobile Access to Core Platform Features: The app had to provide reliable, user-friendly access to the platform’s key capabilities from mobile devices.
- Compatibility Across Devices and Platforms: The experience needed to remain consistent across different mobile platforms and device types.
- Built-In Multimedia Capabilities: Video workflows—rendering, streaming, importing, and compressing—had to be integrated to support compatibility and reduce customer bandwidth usage.
CES delivered a native mobile application connected to the cloud platform and optimized for video creation and engagement.
- Native Mobile App with User-Friendly UI: Built the mobile experience to make platform access simple and consistent for everyday usage from smartphones and tablets.
- API Integration with the Cloud Platform: Integrated the app with the cloud-based platform using APIs to ensure smooth access to features and data.
- Video Workflow Enablement: Implemented media capabilities including video rendering, streaming, import, and compression to support mobile performance and reduce data usage.
- Agile Delivery with Beta Feedback: Followed an Agile approach with regular sprints and feedback sessions involving beta testers to refine usability and feature flow.
- Improved user experience and ease of use at launch
- Video creation process improved by 30x within 6 months
- New sales grew 25% quarter-over-quarter during the initial engagement phase