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Consumer analytics across various social media platforms

We’re building a centralized analytics platform to track consumer behavior across social channels and improve marketing decisions through clear, data-backed insights. 

the client

A leading boat manufacturing company with a growing retail presence across digital platforms.

Industry

Manufacturing

Technology Stack

  • Azure
  • Tableau

Challenges

Struggling to market ROI and lack of presence of a tool or platform to compare and make good decisions on the same.

Solution

Developed a modern native analytics platform in Azure that helped them to discover the consumer life cycle at a glance, from inquiry to sales.

Results

Enabled them in choosing the right social platform and optimized the marketing cost. Helped them to visualize ROI on marketing expenses using the social platform.