Consumer analytics across various social media platforms
We’re building a centralized analytics platform to track consumer behavior across social channels and improve marketing decisions through clear, data-backed insights.
the client
A leading boat manufacturing company with a growing retail presence across digital platforms.
Industry
Manufacturing
Technology Stack
- Azure
- Tableau
Challenges
Struggling to market ROI and lack of presence of a tool or platform to compare and make good decisions on the same.
Solution
Developed a modern native analytics platform in Azure that helped them to discover the consumer life cycle at a glance, from inquiry to sales.
Results
Enabled them in choosing the right social platform and optimized the marketing cost. Helped them to visualize ROI on marketing expenses using the social platform.