Engage with shoppers and answer their questions on your website without lifting a finger.
The virtues of meaningfully engaging with shoppers on your website go well beyond revenue growth and customer satisfaction. Retailers are increasingly focused on creating stickiness and competitive advantage by becoming an authority for products on their website – having virtual product specialists who can provide well-researched and accurate answers to shoppers’ questions very quickly.
There is no shortage of tools and technologies but meaningful and accurate answers to shoppers’ questions cannot be automated. Any hint of incomplete, inaccurate and canned answers will end up doing more damage than good. Equipped with mobile devices and apps, consumers are sending their questions round the clock, making it difficult for retailers to keep up with greater volumes while maintaining high-quality.