Product and category pages on e-commerce websites must be structured, organized and displayed with consumers in mind. There should be minimal clicks to get to the intended destination from any part of your website.
Faceted navigation is a thoughtful process to create appropriate website filters for greater shopper usability and resultant conversions. One of the key challenges is to come up with most consequential shopping facets (attributes) from your product pages because either those facets are missing altogether or they are not available in a structured format.
CES has 11+ years of experience in helping top retailers and marketplaces with their toughest product data challenges. A faceted navigation initiative is a natural beneficiary of our proven services. Whether the initiative is driven by re-platforming of your e-commerce or PIM platform or due to on-boarding of new product data vendors, we have proven expertise to develop and execute a differentiated program for your business.